Growing Naturals recently launched Benefit Blends, which includes a new like of supplements to help consumers power up in the morning and power down at the end of the day. These new supplements aim to address some of the top health concerns from consumers, namely sleep problems and a lack of energy.
P.M. Restore is a condition-specific supplement that includes a special blend of protein, antioxidants and fiber from ingredients like rice and pea protein, lemon balm and chamomile.
As a companion product to its P.M. Restore, Growing Naturals also launched A.M. Energy at this year's Natural Products Expo West. While the sleep supplement helps the body repair and relax, the "morning power-up dietary supplement" gets one ready for the day with fiber, protein, vitamins, minerals and caffeine from green tea extract and coffea robusta seeds.
Key Themes Behind This Trend
- Condition-specific Supplements
- Opportunity to tap into the growing market of supplements targeting specific health concerns.
- Sleep Aid Supplements
- Disruptive innovation potential in developing natural and effective solutions for sleep problems.
- Energy Boosting Supplements
- Opportunity to create innovative supplements that provide a natural energy boost for consumers.
Where This Applies
- Health Supplements
- The health supplements industry can explore the development of condition-specific products.
- Wellness
- Wellness industry can benefit from incorporating natural and effective sleep aid supplements into their offerings.
- Fitness and Nutrition
- Fitness and nutrition industry can leverage energy boosting supplements to enhance workout performance and overall health.
