Last month, we wrote about JetBlue’s $600 fly-all-you-want monthly promotion, and Greg Krause is a JetBlue ticket-holder who will use his jet-setting for a charitable cause. Greg Krause plans to fly over 55,500 miles in 30 days to hit 24 different cities in an effort to raise funds for a tiny elementary school his parents started for Zambia orphans.
Greg Krause’s whirlwind JetBlue trip will hopefully raise enough money to buy a reliable 4x4 vehicle for the 75-student school in Macha, Zambia. Krause is documenting his trip both at 30DaysonJetBlue.com and on Twitter (@jetblueflyer).
What's Driving This Trend
- Charitable Jet-setting
- Charitable jet-setting initiatives can be leveraged by airlines to launch similar fundraising campaigns that will encourage more travelers to take up such causes.
- $600 Fly-all-you-want Monthly Promotion
- $600 fly-all-you-want monthly promotion and other similar offers can be used by airlines to improve their Corporate Social Responsibility profile.
- Social Media Advocacy
- Social media advocacy can be harnessed by Charitable organizations and non-profits to increase awareness and funding for their cause.
Who This Affects Most
- Airlines
- Airlines can leverage their CSR profile by partnering with Charitable organizations or by launching their own charitable initiatives.
- Non-profits and Charitable Organizations
- Non-profits and Charitable organizations can utilise social media to increase awareness and funding for their cause.
- Education
- More successful CSR initiatives can be used by airlines to fund education programs in developing countries.
