What is the trend of charitable jet-setting?

Charitable jet-setting initiatives can be leveraged by airlines to launch similar fundraising campaigns that will encourage more travelers to take up such causes.

What is the trend of $600 fly-all-you-want monthly promotion?

$600 fly-all-you-want monthly promotion and other similar offers can be used by airlines to improve their Corporate Social Responsibility profile.

What is the trend of social media advocacy?

Social media advocacy can be harnessed by Charitable organizations and non-profits to increase awareness and funding for their cause.

What are the implications for the airlines industry?

Airlines can leverage their CSR profile by partnering with Charitable organizations or by launching their own charitable initiatives.

What are the implications for the non-profits and charitable organizations industry?

Non-profits and Charitable organizations can utilise social media to increase awareness and funding for their cause.

What are the implications for the education industry?

More successful CSR initiatives can be used by airlines to fund education programs in developing countries.

Charitable Jet-Setting: Greg Krause Uses JetBlue Promotion to Raise Funds for Zambia School

Charitable Jet-Setting

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Greg Krause Uses JetBlue Promotion to Raise Funds for Zambia School

Marissa Brassfield — September 10, 2009 — Marketing

References: 30daysonjetblue & simpliflying

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Last month, we wrote about JetBlue’s $600 fly-all-you-want monthly promotion, and Greg Krause is a JetBlue ticket-holder who will use his jet-setting for a charitable cause. Greg Krause plans to fly over 55,500 miles in 30 days to hit 24 different cities in an effort to raise funds for a tiny elementary school his parents started for Zambia orphans.

Greg Krause’s whirlwind JetBlue trip will hopefully raise enough money to buy a reliable 4x4 vehicle for the 75-student school in Macha, Zambia. Krause is documenting his trip both at 30DaysonJetBlue.com and on Twitter (@jetblueflyer).

Trend Themes

Charitable Jet-setting — Charitable jet-setting initiatives can be leveraged by airlines to launch similar fundraising campaigns that will encourage more travelers to take up such causes.
$600 Fly-all-you-want Monthly Promotion — $600 fly-all-you-want monthly promotion and other similar offers can be used by airlines to improve their Corporate Social Responsibility profile.
Social Media Advocacy — Social media advocacy can be harnessed by Charitable organizations and non-profits to increase awareness and funding for their cause.

Industry Implications

Airlines — Airlines can leverage their CSR profile by partnering with Charitable organizations or by launching their own charitable initiatives.
Non-profits and Charitable Organizations — Non-profits and Charitable organizations can utilise social media to increase awareness and funding for their cause.
Education — More successful CSR initiatives can be used by airlines to fund education programs in developing countries.

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