Using carefully selected stretches of isolated American landscape, the Greetings From Mars photo series imagines the planet Mars as a popular tourist destination complete with the stereotypical pictures and poses that go along with it.
Shot by Julien Mauve, the photographer took inspiration for Greetings From Mars from the exploration of North America by Christopher Columbus some 500 years ago. While the continent as a whole was once an area unknown to many in the modern world, it has now transformed over time into a popular tourist destination to many throughout the globe.
Taking space exploration to its logical conclusion, Greetings From Mars recreates the surface of the red planet, and brings along its eventual visitors looking to capture their very own personal snapshots. The end result is a set of images that not only creatively plays with the idea of discovery, but also how we as humans vainly try to place ourselves within our new surroundings.
What's Driving This Trend
- Space Tourism
- Disruptive innovation opportunity to offer unique travel experiences to customers by providing them with the opportunity to visit and explore space.
- Immersive Photography
- Disruptive innovation opportunity to create immersive photography experiences that transport viewers to different worlds and environments.
- Exploration Inspired Tourism
- Disruptive innovation opportunity to develop tourist destinations on Earth that emulate the experience of exploring other planets.
Who This Affects Most
- Travel & Tourism
- The travel and tourism industry can explore partnerships and collaborations with space travel companies to offer space tourist packages and experiences.
- Photography
- The photography industry can develop new technologies and techniques to capture immersive and interactive images that simulate otherworldly environments.
- Entertainment
- The entertainment industry can create virtual reality experiences and theme parks that allow visitors to feel like they are exploring Mars or similar distant planets.
