Mirume, an award-winning top tea producer in Japan, launched a takeaway green tea service to support morning commuters and reduce packaging waste. The "asa bottle" service (meaning "morning green tea") shares green tea with tea leaves in a bottle that can be prepared by adding water to the glass. The 300ml reusable glass bottle can be picked up in the morning and then returned in the evening. People can even choose to use the leaves more than once before
returning the bottle since the included green tea leaves strong enough to brew up to three batches of tea.
The product is only sold during the hours of the morning rush when many people are busy commuting. Rather than risking a hot drink to go, this solution lets people experience high-quality tea leaves at their leisure in an eco-friendly way.
Photo Credits: designboom
Image Credit: Ryo Yahara
What's Driving This Trend
- Eco-friendly Takeaway Services
- There is an opportunity for businesses to create innovative takeaway services that prioritize sustainability by leveraging reusable containers and reducing packaging waste.
- Morning Commuter Services
- Designing products and services that cater specifically to the needs of morning commuters can provide a competitive advantage and open up new markets.
- Reusable Glass Bottles
- The increasing demand for eco-friendly solutions presents an opportunity for companies to introduce reusable glass bottles into their product offerings as a sustainable alternative to single-use packaging.
Who This Affects Most
- Food and Beverage Industry
- Companies in the food and beverage industry can capitalize on the trend of eco-friendly takeaway services by introducing reusable containers and exploring other sustainable packaging options.
- Retail Industry
- Retailers can tap into the morning commuter market by offering convenient takeaway services that cater specifically to the needs of busy commuters.
- Packaging Industry
- As consumers become increasingly environmentally conscious, there is an opportunity for the packaging industry to innovate by introducing sustainable alternatives to single-use packaging materials.
