These McDonald’s Japan green tea dessert drinks have been unveiled by the QSR brand as a new range of indulgences that will offer patrons with a way to enjoy the classic tea in an alternative way.
The menu includes Matcha Latte, the Ice Matcha Latte, the Matcha Frappe and the Ichigo Shiratama Matcha Frappe, which are all infused with high-quality Uji matcha green tea. The products are each characterized by their sweet, creamy and slightly bitter flavor profile that are perfect for enjoyment on their own or as a dessert after a meal.
The McDonald’s Japan green tea dessert drinks will be available starting April 8 2020 and are only set to be around until mid-May to make them a springtime exclusive.
Image Credit: McDonald's Japan
What's Driving This Trend
- Green Tea Dessert Drinks
- Opportunity for QSR brands to experiment with popular tea flavors in new and creative ways for consumers to enjoy as desserts.
- Limited Time Exclusives
- Creating a sense of urgency by offering exclusive menu items for a limited time can drive customer engagement and boosts sales.
- Reduced Bitterness
- Reducing the bitterness of traditional tea flavors can create a new market for consumers who may not enjoy the traditional flavor profile.
Who This Affects Most
- Quick Service Restaurants (QSR)
- QSR brands can introduce new seasonal items, exclusive menu items and unique flavor profiles to appeal to customers.
- Beverage
- There is an opportunity for beverage companies to infuse popular tea flavors into new and interesting formats to attract consumers looking for an alternative to traditional tea formats.
- Food and Snack
- Snack and dessert companies could experiment with the unique flavor profile of green tea desserts drinks to create new and innovative dessert options.
