Inspired by the success of its Cauliflower Pizza Crust, Trader Joe's set out to create a unique new variation on this idea and settled on a green pizza crust made with broccoli and black kale—in fact, these two ingredients in the Trader Joe’s Broccoli & Kale Pizza Crust make up more than 50% of the recipe.
Alongside broccoli and kale, the gluten-free pizza includes corn flour, water, cornstarch, potato starch, olive oil and salt. Notably, the healthy, vegetable-packed pizza crust is made without cheese or eggs, which are commonly used to bind the ingredients in a gluten-free pizza crust together.
A single slice of the pizza crust is low in calories and carbs and contains just a half a gram of fat.
What's Driving This Trend
- Green Pizza Crusts
- Opportunity to create more innovative and nutritious vegetable-packed pizza crusts that are gluten-free, low caloric and low on carbs.
- Gluten-free, Dairy-free and Vegan Pizza Crust
- Opportunity to create more innovative and varied gluten-free, dairy-free and vegan pizza crusts using different vegetables and alternative ingredients.
- Plant-based Pizza
- Opportunity to introduce plant-based pizza, with crusts made from wholesome, nutritious and vegetable or grain-based ingredients that are gluten-free, low on calories and carbs.
Who This Affects Most
- Food and Beverage Industry
- Food and beverage companies can innovate and add more pizza options to their menu using vegetable-based or alternative ingredients catering to gluten-free, low-calorie, low-carb and plant-based diets.
- Health and Wellness Industry
- Health and wellness companies can expand their product lines by creating gluten-free, low-calorie, low-carb and plant-based pizza crusts, enabling consumers to meet their health goals.
- Vegan Industry
- Vegan companies can capitalize on the rising trend of plant-based diets by creating pizza crusts catering specifically to gluten-free, low-calorie and low-carb vegan consumers who love pizza.
