Simple yet bold, modern yet classic, the design of Aplos' Greek yogurt packaging is memorable and stylish. Inspired by the name itself, which means 'simple,' it focuses not only on a minimalist aesthetic, but also a holistic one. The company wanted a look that reflected the local origins of the product and its ethos.
Designed by mousegraphics, the Greek yogurt packaging might not be immediately informative, but it's clear exactly what it is right off the bat. The Dieline writes, "The handwritten font feels very authentic and the packaging is very neat, with not much copy of imagery apart for the illustrations of a cow and of fruits." All together, the Greek yogurt packaging makes an impact in a fresh and healthy way, which is what most consumers are looking for.
Why This Trend Is Growing
- Minimalist Branding
- Companies can consider adopting a minimalist approach to their branding, which has the potential to create a memorable and stylish impact.
- Holistic Design
- Companies that focus on creating a holistic design for their branding can reflect the ethos and origin of their product, which can be attractive to consumers who prioritize authenticity.
- Authentic Packaging
- Creating packaging that feels authentic and neat, with fewer images and more focus on product illustrations, can help differentiate products on shelves and make an impact on consumers seeking fresh and healthy options.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can benefit from adopting a minimalist approach to their branding and focusing on creating packaging that feels authentic and fresh.
- Packaging Design
- Packaging design companies can explore creating holistic designs that reflect the ethos of the product and make an impact with fewer images and more focus on product illustrations.
- Marketing and Advertising
- Marketing and advertising companies can help businesses differentiate their brand by creating designs that are authentically minimalist and emphasize a fresh and healthy image.
