McDonald's UK recently launched the 2016 version of its Great Tastes of the World promotion. While only available for a limited time, the new menu gives customers a chance to sample some tasty creations inspired by global cuisine at budget-friendly prices.
This year's Great Tastes of the World menu features dishes inspired by the food of South Africa, Switzerland, Mexico and Thailand. The South African Stack, the Swiss Stack and the Mexican Stack all feature two British and Irish beef patties alongside gourmet ingredients such as Beechwood smoked bacon, Emmental Cheese sauce and Habanero Chilli Mayo. For those looking for a lighter option, the Thai Special features a crispy chicken filet topped with Thai mayo, sweet chilli sauce, lettuce and red onion.
Set to launch at different times throughout October and November, the new menu allows customers to take a culinary trip around the world at their local McDonald's.
Key Themes Behind This Trend
- Global Menu Offerings
- Offering international dishes on a menu can attract customers and boost sales.
- Limited Time Superficial Photoshoot-friendly Food Campaigns
- Temporary food menu variations catered for a trend can attract customers to visit the establishment just to try them out and share on social media.
- Sustainable Fast Food Options
- Fast food establishments can appeal to more health-conscious or environmentally-aware consumers by creating international menus with ingredients that are locally-sourced or ethically farmed.
Where This Applies
- Fast Food Industry
- The fast food industry can profit from offering limited-edition menus catering to global tastes.
- Restaurant Industry
- Restaurants can attract new customers and retain existing ones by introducing international cuisines to their menu.
- Agriculture Industry
- Offering locally-sourced ingredients on international menus can attract consumers interested in sustainable and ethical food sources.
