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Genius Bedtime Infographics

This Infographic Clocks in the Sleeping Schedules of Great Minds

— June 16, 2014 — Marketing
Many would argue that Ludwig Van Beethoven, Sigmund Freud and F. Scott Fitzgerald were some of the brightest people humankind has ever seen. But how did they do it? Experts say that the science of sleep heavily impacts an individual's rate of productivity, creativity and even sanity. In this infographic based off of Mason Currey's 'Daily Rituals: How Artists Work,' the sleeping schedules of various geniuses are compiled to show how their sleep effected their intelligence.

This infographic is cleverly laid out like a clock with the sleeping schedule of each famous individual documented in a colored strip to showcase the hours they rest. Some famous individuals have quite outlandish sleeping schedules, like Balzac who would sleep from 6 pm in the afternoon to 1 am in the morning the following day. It's interesting to see how great minds have such eccentric sleeping schedules.
Trend Themes
1. Personalized Sleep - Opportunity for companies to create customizable sleep schedules or products based on individuals' sleep habits and patterns as seen in the infographic.
2. Sleep-tracking Technology - Development of sleep-tracking devices and software to monitor sleep patterns and provide feedback for optimal productivity and creativity.
3. Employee Wellness Programs - Companies could incorporate sleep education and resources, as well as flexible scheduling options based on individual sleep needs, into their employee wellness programs.
Industry Implications
1. Sleep Technology - Opportunity for sleep tracking and personalized sleep product companies to innovate based on individual needs seen in the infographic.
2. Wellness - Opportunity for wellness companies to incorporate sleep resources and education as part of their wellness programs, which could foster more productive and creative employees.
3. Productivity Tools - Development of productivity tools and software that allow individuals to customize their schedules based on sleep patterns and needs, as seen in the infographic, could help employees reach their productivity and creativity potential.
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