Founded by Sierra Tishgart, an award-winning food writer, Great Jones is a new cookware startup that hopes to take on Le Creuset, All Clad, and Mauviel. Aimed specifically at young cooks, Great Jones offers up attractive pots and pans and an incredibly affordable rate. Partnering with Maddy Moelis, a Warby Parker alum, Tishgart was able to develop a line of cookware that was then sold at a direct-to-consumer fashion. This sales method ensures costs stay down without having to sacrifice quality.
All the pieces offered by Great Jones take on vintage colors and shapes in an attempt to carve a unique aesthetic in the cookware space. Both founders hope the vibrant look will help the products stand out from the competition and even worked with a professional industrial designer to ensure unique designs.