More often than not, companies hire new employees based on need, and if they City of Los Angeles' ad for a "graphics designer" is any indication, the west coast city is in dire need. The ironic ad, which was posted on Twitter and Facebook by the official LA city department's channels, looks like it was crafted on an old version of Microsoft Paint — and indeed it may have been.
The city's ad read with standard classified copy: "The City of Los Angeles is now hiring Graphics Designer". The ad also includes a website, dates for when to apply, and the salary range for the position. While all that is normal enough, the design of the ad is what stands out, and not for good reason. Its uneven lines and use of Comic Sans are any graphic designer's nightmare, and that's precisely what the ad is meant to illicit.
What Makes This Trend Stand Out
- Ironic Graphic Design
- Embracing intentional ugliness and outdated design elements as a form of ironic expression in graphic design.
- Employment Advertisement Design
- Creating unconventional and attention-grabbing ad designs to attract job applicants and stand out in a crowded job market.
- Social Media Advertising
- Utilizing social media channels like Twitter and Facebook to share unique and visually striking job advertisements.
Sectors Adopting This
- Graphic Design
- Opportunities for graphic designers to explore unconventional and ironic design styles in their work.
- Advertising
- Innovating job advertisement designs to capture attention and engage potential applicants.
- Social Media
- Developing strategies and campaigns that leverage the visual impact of social media platforms for effective job advertising.
