Vegetable-Based Rice Blends

This Line of Grain-Free Rice is Made with Nothing but Vegetables

Boulder Canyon Authentic Foods recently debuted a line of grain-free rice that is made from nothing but vegetables. The ready-to-eat side dishes are not only designed for those looking for a low-carb alternative to rice, but they are also ideal for those who are looking for a simple way to incorporate more vegetables into their diet.

The Boulder Canyon Riced Vegetables are pre-packaged side dishes made up of pre-washed, pre-cut vegetables such as broccoli, carrots, cauliflower and sweet potatoes. Because the vegetables have already been riced, it means that consumers can enjoy a healthy, low-carb side dish without the need to use a food processor or any other kitchen gadget. The grain-free rice is also extremely easy to cook and can "go from package to plate in just three minutes."

Gluten-free and available in multiple different flavored varieties, Boulder Canyon Riced Vegetables is a perfect alternative to traditional grains.

Grain-free Rice
The rise of grain-free rice made from vegetables presents an opportunity for companies to create innovative, healthier alternatives to traditional grains.
Vegetable-based Side Dishes
The growing popularity of vegetable-based side dishes provides a disruptive innovation opportunity for food companies to offer convenient, pre-packaged options that help consumers incorporate more vegetables into their diet.
Low-carb Alternatives
The increasing demand for low-carb alternatives like vegetable-based rice blends opens up opportunities for businesses to develop creative and tasty products that cater to health-conscious consumers.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can tap into the trend of vegetable-based rice blends to offer innovative and nutritious options to health-conscious consumers.
Health and Wellness
The health and wellness industry can leverage the popularity of grain-free rice made from vegetables to create products that support low-carb and vegetable-focused diets.
Convenience Food
The convenience food industry can seize the opportunity presented by vegetable-based side dishes to provide time-saving and wholesome options for individuals seeking quick and healthy meal solutions.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 31%
Freshness 8%