Chick-fil-A is Testing Out Grain Bowls as a Better-For-You Option
Katherine Pendrill — August 30, 2016 — Lifestyle
References: eater
In an effort to provide its customers with more nutritious options, Chick-fil-A has begun testing two veggie-heavy grain bowls. While these bowls still feature the chain's famous chicken, the meat merely serves as a complement to superfoods such as kale, quinoa and chia seeds.
Chick-fil-A's new better-for-you options consist of the Harvest Kale & Grain Bowl and Egg White Grill Grain Bowl. The former consists of quinoa and farro blended with vegetables, roasted nuts, dried cherries, chicken and a goat cheese-feta blend. The later features a similar quinoa and farro blend with scrambled egg whites, cheddar cheese and chicken. The new dishes are currently being tested at locations in California, Florida and Alabama, with a possible nation-wide roll-out set for 2018.
The new grain bowls cater to the growing demand for healthier menu items at fast food chains.
Chick-fil-A's new better-for-you options consist of the Harvest Kale & Grain Bowl and Egg White Grill Grain Bowl. The former consists of quinoa and farro blended with vegetables, roasted nuts, dried cherries, chicken and a goat cheese-feta blend. The later features a similar quinoa and farro blend with scrambled egg whites, cheddar cheese and chicken. The new dishes are currently being tested at locations in California, Florida and Alabama, with a possible nation-wide roll-out set for 2018.
The new grain bowls cater to the growing demand for healthier menu items at fast food chains.
Trend Themes
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Healthier Fast Food Choices — Opportunity for fast food chains to offer more nutritious options to cater to health-conscious consumers.
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Veggie-heavy Meals — Potential for restaurants to incorporate more vegetable-based dishes into their menus.
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Superfoods in Fast Food — Possibility for fast food chains to incorporate superfoods like kale, quinoa, and chia seeds into their meals.
Industry Implications
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Fast Food — Opportunity for fast food chains to innovate and meet the demand for healthier food options.
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Health and Wellness — Potential for the health and wellness industry to collaborate with fast food chains to create healthier offerings.
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Food and Beverage — Opportunity for the food and beverage industry to explore the integration of superfoods into their products.
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