These 'Gorilla Ladders' Advertisements Increase Elevated Confidence
Amelia Roblin — September 21, 2010 — Marketing
References: tricam1 & adsoftheworld
One can understandably feel insecure tackling tricky tasks atop a stepladder, and these 'Gorilla Ladders' advertisements target these inhibitions by suggesting that their product will keep you grounded.
Using examples such as the execution of dangerous tasks, chain-sawing and electrical work, these 'Gorilla Ladders' advertisements hammer in the stability of their product as an apparatus that allows you to literally "take the ground with you."
Using examples such as the execution of dangerous tasks, chain-sawing and electrical work, these 'Gorilla Ladders' advertisements hammer in the stability of their product as an apparatus that allows you to literally "take the ground with you."
Trend Themes
1. Stability-enhancing Products - The trend of stability-enhancing products focuses on providing innovative solutions that increase confidence and safety in various tasks.
2. Innovative Advertising Campaigns - The trend of innovative advertising campaigns explores creative ways to target consumer inhibitions and promote products effectively.
3. Functional Design in Home Improvement - The trend of functional design in home improvement emphasizes the integration of practicality and aesthetics in creating products that address specific consumer needs.
Industry Implications
1. Home Improvement - The home improvement industry can benefit from disruptive innovation opportunities by developing stability-enhancing products that exceed consumer expectations in terms of safety and convenience.
2. Advertising - The advertising industry can capitalize on disruptive innovation opportunities by creating compelling campaigns that effectively address consumer concerns and highlight the unique attributes of a product.
3. Safety Equipment - The safety equipment industry can explore disruptive innovation opportunities by focusing on the development of advanced products that enhance stability and provide a sense of security in various tasks.
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