These 'Gorilla Ladders' Advertisements Increase Elevated Confidence
Amelia Roblin — September 21, 2010 — Marketing
References: tricam1 & adsoftheworld
One can understandably feel insecure tackling tricky tasks atop a stepladder, and these 'Gorilla Ladders' advertisements target these inhibitions by suggesting that their product will keep you grounded.
Using examples such as the execution of dangerous tasks, chain-sawing and electrical work, these 'Gorilla Ladders' advertisements hammer in the stability of their product as an apparatus that allows you to literally "take the ground with you."
Using examples such as the execution of dangerous tasks, chain-sawing and electrical work, these 'Gorilla Ladders' advertisements hammer in the stability of their product as an apparatus that allows you to literally "take the ground with you."
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