After discovering the untapped potential of Google+ hangouts, which allow users to webcast one another, watch YouTube clips together and even participate in organized games, Lee Allison came up with the idea of Google+ Cooking School. Three months later, it's an online sensation!
The New York-based tech consultant was using Google's video chat service, cooking and talking to a friend. Unbeknownst to the two amateur chefs, their casual demeanor and willingness to teach would quickly turn the hangout into a business! After just two months of broadcasting, the Google+ Cooking School is revamping their pedagogy, perfecting the formula and charging participants $20 for hour-long lessons.
Although Lee Allison intends to keep his consultancy job, this idea has allowed him to turn his passion into a business -- and a successful one at that!