This Google Chrome Ad Celebrates the Browser's 10th Anniversary
Kalina Nedelcheva — November 27, 2018 — Pop Culture
References: youtube & designtaxi
This Google Chrome ad pays homage not only to the popular browser but also to the unifying capabilities of the Internet. Launched in September for the company's 10th anniversary, the 'Don't Be a Browser' commercial builds on the strong feeling of human companionship in the digital age. The platform teamed up with advertising agency Virtue for the project.
The celebratory Google Chrome ad features daily real-world tasks and struggles — from recovering from a break-up to 8AM interviews. Each of the scenarios are framed by a browser-inspired rectangle. The 60-second commercial is designed to pay homage to the advanced capabilities the Internet has given us in terms of creating, managing and connecting. However, it also puts the spotlight on "the window to the world's information" — the web browser.
The celebratory Google Chrome ad features daily real-world tasks and struggles — from recovering from a break-up to 8AM interviews. Each of the scenarios are framed by a browser-inspired rectangle. The 60-second commercial is designed to pay homage to the advanced capabilities the Internet has given us in terms of creating, managing and connecting. However, it also puts the spotlight on "the window to the world's information" — the web browser.
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