Based in Australia, the Good Beer Company is down under's first socially conscious beer brand. The ethical business benefits the Great Barrier Reef, which means with each cold one you can "help the reef outta hot water."
Sustainably brewed as well, the beer encourages all the good times typically associated with drinking, but with a passion for spreading good will and supporting worthy causes. The Great Barrier Beer from the Good Beer Company is a marriage of two Aussie passions. A minimum of 50% of the profits sold from the beer variety will be donated to the Australian Marine Conservation Society. The crowd-funded social enterprise is not just eco-friendly, but democratically run as well. The quality craft beer is from the Bargara Brewing Company in Bundaberg.
Why This Trend Is Growing
- Socially Conscious Brands
- Brands that align with social causes and donate a portion of profits can disrupt traditional branding strategies.
- Sustainable Brewing
- Sustainability can revolutionize the brewing industry and create new market opportunities for eco-friendly beer.
- Crowd-funded Social Enterprises
- Crowd-funding can provide a new source of funding for socially and environmentally conscious businesses, disrupting traditional models of investment.
Industries Being Reshaped
- Beer Industry
- Creating eco-friendly beer brands can tap into a growing market of environmentally aware consumers and differentiate products in a highly competitive industry.
- Marine Conservation
- Partnering with eco-conscious businesses for financial support can disrupt traditional conservation fundraising models and provide innovative solutions for protecting marine environments.
- Crowd-funding
- Crowd-funding platforms can help socially conscious startups and enterprises access funding and disrupt traditional investment models that are often inaccessible to smaller ventures.
