Friendship-Themed Tonal Figurines

KAWS' GONE Sculpture Arrives in Three Colorway Designs

KAWS introduces its latest GONE sculpture and it is a companion figurine that boasts the familiar character holding a friend. The collectible good is a smaller iteration made from vinyl and boasts the same name of the larger-scale version of the model.

The overall design showcases the Companion character holding in his arms the BFF mascot, made in three colorway designs. The first of the three is an all-black color that is accented with white details. The second features the BFF character in pink and the Companion complete with a grayscale. The last showcases the Companion in tan and brown holding his in arms a blue BFF character. The GONE sculpture is now available at the NGV Design Store and online at Kawsone.

Friendship-themed Tonal Figurines
Disruptive innovation opportunity: Create customizable friendship-themed figurines that allow consumers to personalize and express their unique friendships.
Collectible Vinyl Figurines
Disruptive innovation opportunity: Develop limited-edition vinyl figurines with unique designs and collaborations to cater to collectors and enthusiasts.
Companion Sculpture Series
Disruptive innovation opportunity: Explore different colorways and variations of the Companion sculpture to expand the collectible market and attract a wider range of consumers.

Where This Applies

Collectibles
Disruptive innovation opportunity: Introduce unconventional and limited-edition collectibles that cater to the growing demand for unique and exclusive items.
Art and Design
Disruptive innovation opportunity: Combine artistic expression and design to create visually captivating sculptures that appeal to both art enthusiasts and collectors.
E-commerce
Disruptive innovation opportunity: Leverage online platforms for the sale of collectible figurines, targeting a global audience and providing accessibility to collectors worldwide.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 68%
Freshness 9%

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