Wii-Style Mobile Gaming

iGolf for the iPhone

The Social Gaming Network has just released a game that will allow you to use your iPhone like a nine iron, just like Wii Golf. Who needs an expensive set of clubs, a tee time and a pressed collared shirt? This fun new app is a great addition to any gamer's collection.

Warning: Remember not to yell FORE out loud, people will think you're crazy.

Implications - With the proliferation of smartphones, there has been an increase in the amount of people that play app-supported games on their phone. Companies can benefit from this by creating their own games -- possibly featuring prizes for players -- or establishing a product placement partnership with a company that produces games.

Mobile Gaming
Companies can explore developing mobile games for various audiences, including those with an interest in golf.
Social Gaming
Businesses can leverage the popularity of social gaming by creating app-supported games featuring prizes for players.
Product Placement Partnerships
Companies can establish partnerships with game producers to feature their products in mobile games.

Who This Affects Most

Mobile App Development
The increase in smartphone usage opens opportunities for companies to develop new gaming apps and offer unique gaming experiences.
Entertainment
Businesses in the entertainment industry can leverage the popularity of mobile gaming to create new gaming experiences and increase their market share.
Consumer Products
Product placement partnerships with game producers can expose companies in the consumer products industry to broader audiences.
SCORE
3.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 73%
Freshness 8%