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Players Level Up in 'Gojo World' by Taking Real-World Gojyo Taxi Rides

 - Dec 28, 2016
References: gojyo-taxi & en.rocketnews24
'Gojo World' is the name of an all-new smartphone gaming app from a Tokyo-based taxi company called Gojyo Taxi that's being implemented in the hopes of boosting the usage of its service.

Gojo World is not just any gaming app, it sets itself apart with a cast of princesses that can be collected, evolved and put to battle. In order to advance the evolution of one of the princesses, the premise is simple—one must collect mileage from taking real-world rides in Gojyo Taxi cabs. These cars are also loaded with QR codes that give players access to special in-game items and other incentives.

The game introduces Emille from the West Country, who uses her powers to connect with nature. On the other side of the spectrum, there's Moco from the East who practices a martial art called "Mado" and fuses weaponry with magic.