'Gojo World' is the name of an all-new smartphone gaming app from a Tokyo-based taxi company called Gojyo Taxi that's being implemented in the hopes of boosting the usage of its service.
Gojo World is not just any gaming app, it sets itself apart with a cast of princesses that can be collected, evolved and put to battle. In order to advance the evolution of one of the princesses, the premise is simple—one must collect mileage from taking real-world rides in Gojyo Taxi cabs. These cars are also loaded with QR codes that give players access to special in-game items and other incentives.
The game introduces Emille from the West Country, who uses her powers to connect with nature. On the other side of the spectrum, there's Moco from the East who practices a martial art called "Mado" and fuses weaponry with magic.
Key Themes Behind This Trend
- Real-life Rewards
- Integrating real-life services with gaming apps to offer in-game rewards and level-ups based on real-world usage presents opportunities for disruptive innovation.
- Interactive Advertising
- Partnering with gaming app companies to offer promotional in-game items can be a new form of interactive advertising that could disrupt the traditional ways of marketing and promotions.
- Augmented Reality
- Adding an augmented reality layer to the gameplay could enhance engagement and open up opportunities for disruptive innovation in gaming, advertising and transportation industries.
Where This Applies
- Gaming
- Developing gaming apps that integrate real-world services and offer in-game rewards based on real-world usage provides opportunities for disruptive innovation in the gaming industry.
- Transportation
- Integrating gaming apps with transportation services to incentivize usage and offer promotional items can potentially disrupt the traditional ways of advertising and promotions in the transportation industry.
- Advertising
- Partnering with gaming app companies to offer promotional items and interactive advertising can be a new form of marketing and promotions, disrupting the traditional methods in the advertising industry.
