'GoBuddy' Keeps Travelers Covered at a Low Cost
Michael Hemsworth — November 25, 2018 — World
References: gobuddy.today & betalist
Millennials are spending a lot of time traveling but often do so uninsured or feeling unsure if they have proper coverage, so 'GoBuddy' is positioned as a simple, intuitive way to keep them insured at a competitive rate. The service works through an accompanying app to let travelers simply input where they're going and select the plan immediately instead of needing to go through a number of complicated steps. This streamlines the process and makes it more realistic for Millennials to feel comfortable doing just before they leave to keep them safe and covered in case of an emergency.
The 'GoBuddy' travel insurance service is part of the shift towards DIY solutions amongst younger generations as they seek to save money by doing the leg work themselves.
The 'GoBuddy' travel insurance service is part of the shift towards DIY solutions amongst younger generations as they seek to save money by doing the leg work themselves.
Trend Themes
1. Millennial DIY Travel Insurance - The 'GoBuddy' travel insurance service captures the trend of younger generations seeking DIY solutions to save money and streamline the insurance process.
2. Simplified Travel Insurance Apps - The use of accompanying apps, like 'GoBuddy', is a disruptive innovation opportunity for the travel insurance industry to make selecting and purchasing insurance plans more convenient and user-friendly.
3. Affordable Travel Insurance for Millennials - 'GoBuddy' addresses the need for affordable travel insurance among millennials, offering competitive rates that cater to their preferences for cost-effective options.
Industry Implications
1. Travel Insurance - The 'GoBuddy' travel insurance service presents disruptive innovation opportunities in the travel insurance industry by providing a simplified, intuitive solution for Millennials.
2. Mobile App Development - The development of user-friendly mobile apps, like 'GoBuddy', is a potential disruptive innovation opportunity within the mobile app development industry to cater to the growing demand for simplified travel insurance solutions.
3. Insurance Technology (insurtech) - 'GoBuddy' represents a disruptive innovation opportunity within the insurtech industry, showcasing how technology can revolutionize the insurance sector by offering simple and affordable travel insurance options.
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