Celebrity GPS Systems

The TomTom Go Live Top Gear Edition Offers Directions from 'The Stig'

Top Gear is likely to be more popular than ever thanks to the new TomTom Go Live Top Gear edition. This new GPS system is designed for fans of the show and features driving directions narrated by host Jeremy Clarkson. Should you grow tired of hearing Clarkson's voice telling you to turn right and left, users can turn the device into silent or 'Stig' mode.

The Go Live Top Gear edition still has a lot to offer even if you aren't a fan of the show. The device has been programmed to alert users when nearing a speed camera, and can point out nearby shops and other points of interest. TomTom HD Traffic gives a detailed description of live traffic patterns and accidents, and TomTom Weather provides five-day and local forecasts. The new TomTom Go Live Top Gear edition is available now.

In-car Customized Narration
Offering customized narration for directions or location information can enhance user experience for GPS systems.
Special Edition Products
Creating specialized versions of products based on popular TV shows can increase product exposure and sales.
Integration of Location-based Services
Integrating various location-based services, such as live traffic and weather reports, can improve the overall functionality of a GPS system.

Who This Affects Most

GPS and Navigation Systems
GPS manufacturers may benefit from offering customized voice options for directions and location-based services in their products.
Entertainment and Media
Creating special edition products or partnerships with popular TV shows can increase brand exposure and revenue streams for entertainment and media companies.
Automotive
Automakers can benefit from integrating location-based services and customized narration into their in-car infotainment systems.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 2%
Activity 10%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X