Convenience foods are surging in popularity with consumers like Millennials who are looking for small snacks and meals to enjoy out of the house, which is seeing brands respond with products like these new Go Ahead! bars.
The new products includes the Nutty Crunch and Fruit & Nut Breaks, which are both made with wholesome ingredients to make them perfect for consumption when commuting in the morning or as a midday snack. The bars each contain 100 calories and have a high fiber profile in response to the demand for low-calorie snacks that contribute to a healthy lifestyle.
The new Go Ahead! bars are being rolled out to stores now in the UK and can be found at independent retailers for purchase.