Nairn's created a line of gluten-free porridge cups for those who want to eat a healthy breakfast, but don't have time to prepare something from scratch each morning. Suitable for those with coeliac disease or those who are simply looking for a way to consume more whole grains, the single-serve breakfast pots are a suitable morning meal option.
The gluten-free porridge cups by Nairn's are made from gluten-free wholegrain oats that have been carefully farmed and milled to prevent cross-contamination. To prepare the oats, consumers simply need to add water and leave the pot to sit for about four to five minutes. Because the porridge comes in a single-serve container, the meal can easily be taken on the go or prepared at the office.
Key Themes Behind This Trend
- Gluten-free Convenience Foods
- Opportunity for companies to create more healthy, convenient, and gluten-free options for consumers on-the-go.
- Single-serve Meal Options
- Opportunity to create more single-serve meal options for consumers who are looking for quicker and more convenient meal options.
- Whole Grain Products
- Opportunity for companies to create more whole grain products to meet the growing demand from health-conscious consumers.
Where This Applies
- Food and Beverage Industry
- Opportunity for food and beverage companies to focus on creating more gluten-free convenience products to meet demand.
- Health and Wellness Industry
- Opportunity for companies in the health and wellness industry to create more products that cater to people with coeliac disease or gluten intolerance.
- Packaged Food Industry
- Opportunity for packaged food companies to create more single-serve meal options that are healthy and easy to prepare.
