Gluten-Free Porridge Cups

Clean the Sky - Positive Eco Trends & Breakthroughs

These Single-Serve Porridge Pots are a Quick and Easy Breakfast Option

— June 16, 2016 — Lifestyle
Nairn's created a line of gluten-free porridge cups for those who want to eat a healthy breakfast, but don't have time to prepare something from scratch each morning. Suitable for those with coeliac disease or those who are simply looking for a way to consume more whole grains, the single-serve breakfast pots are a suitable morning meal option.

The gluten-free porridge cups by Nairn's are made from gluten-free wholegrain oats that have been carefully farmed and milled to prevent cross-contamination. To prepare the oats, consumers simply need to add water and leave the pot to sit for about four to five minutes. Because the porridge comes in a single-serve container, the meal can easily be taken on the go or prepared at the office.

Trend Themes

  1. Gluten-free Convenience Foods — Opportunity for companies to create more healthy, convenient, and gluten-free options for consumers on-the-go.
  2. Single-serve Meal Options — Opportunity to create more single-serve meal options for consumers who are looking for quicker and more convenient meal options.
  3. Whole Grain Products — Opportunity for companies to create more whole grain products to meet the growing demand from health-conscious consumers.

Industry Implications

  1. Food and Beverage Industry — Opportunity for food and beverage companies to focus on creating more gluten-free convenience products to meet demand.
  2. Health and Wellness Industry — Opportunity for companies in the health and wellness industry to create more products that cater to people with coeliac disease or gluten intolerance.
  3. Packaged Food Industry — Opportunity for packaged food companies to create more single-serve meal options that are healthy and easy to prepare.
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