Erewhon is a brand that has been around for several decades, but the newest line of gluten-free cereals aim to expand its offerings to help make it even more relevant for modern consumers looking to restrict their intake of certain ingredients.
The new flavors of Erewhon cereals includes Simply Vanilla Granola, Cranberry Chia Granola, Cinnamon Crispy Brown Rice and Harvest Medley. Each one is crafted from USDA Organic ingredients and is a good source of protein to keep you full for longer periods of time.
The Erewhon gluten-free cereals are also completely free of dairy, peanuts and soy, and are an excellent source of natural fiber. The Erewhon cereals make used of ingredients such as brown rice, quinoa and sorghum over more heavily processed options.
Key Themes Behind This Trend
- Gluten-free Cereals
- The rise of gluten-free products presents opportunities for brands to innovate with diverse and healthy gluten-free ingredients to keep up with modern consumer demands for healthier options.
- Organic Ingredients
- Brands can take advantage of growing consumer awareness of healthy and organic ingredients to develop new lines of healthy and organic products that cater to modern consumer preferences.
- Plant-based Products
- The increasing demand for plant-based products creates opportunities for brands to develop innovative and flavorful plant-based cereals that meet the taste and nutrition needs of modern consumers.
Where This Applies
- Food and Beverage Industry
- Brands in the food and beverage industry can take advantage of the growing trend towards healthy and organic options by developing new lines of healthy and organic products that cater to modern consumer preferences.
- Cereal Industry
- The cereal industry has a great opportunity to innovate and cater to the needs of modern consumers by exploring gluten-free, organic, and other healthy options that can provide a variety of new flavors and experiences.
- Health and Wellness Industry
- As consumers become more conscious of health and wellness, brands in the health and wellness industry can take advantage of the demand for healthier food choices by integrating organic, gluten-free, and plant-based options in their product lines.
