The Starbucks Glow-in-the-Dark Tumbler has been unveiled by the brand alongside its Fall 2020 menu as a product for consumers to pick up to help celebrate the impending arrival of autumn. The tumbler features a slightly eerie design that is black and white at first glance with images of a bird, skull and moon visible along with a pebble-like pattern across the remainder of the surface area. The cup will show off a spooky aesthetic when the lights go down with the white section of the design glowing eerily to make it a Halloween-approved option for avid Frappuccino fans to pick up.
The Starbucks Glow-in-the-Dark Tumbler is a limited-edition offering that will be arriving in stores for purchase starting September 2020.
Image Credit: Instagram (@sirensaviors)
What's Driving This Trend
- Glow-in-the-dark Products
- Opportunity to create new products that glow-in-the-dark to attract new customers and increase revenue.
- Eerie Design
- Opportunity for new products with an eerie design to keep up with Halloween trends and attract new customers.
- Limited-edition Offerings
- Opportunity to create limited-edition products to generate excitement and increase sales for special events or occasions.
Who This Affects Most
- Beverage
- Beverage companies can create new products with unique designs and features to attract new customers and increase revenue.
- Retail
- Retailers can offer limited-edition products to generate excitement and increase sales for special events or occasions.
- Entertainment
- Entertainment companies can create glow-in-the-dark products with unique designs to enhance the customer experience and generate buzz through social media.
