It is easy for women to get stuck in a beauty routine that is safe and expected, yet the Glow Canada April 2014 cover shoot encourages them to step outside of their comfort zone for looks that are artistic and dramatic. From pastel lids and triple cat eyes to bold brows and orange lips, the looks are eye-catching without being in the least alienating.
The Glow Canada April 2014 cover shoot was lensed by photographer Owen Bruce with art direction by Daniel MacKinnon. Titled 'Paint It Bright,' it stars Maybelline New York spokeswoman Shu Pei, who expresses a love of travelling in the accompanying article. Her vibrant makeup was done by Grace Lee, who gave the looks a painterly touch, hence the title, with tousled tresses by hair stylist Owen Gould.
Key Themes Behind This Trend
- Artistic Makeup
- The trend of artistic makeup allows women to express themselves creatively through bold and dramatic looks.
- Experimental Beauty
- The trend of experimental beauty encourages women to step outside of their comfort zone and try new and unconventional makeup styles.
- Painterly Touch
- The trend of a painterly touch in makeup creates artistic and visually stunning looks that resemble a work of art.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry has an opportunity to develop innovative products and techniques to support the trend of artistic, experimental, and painterly makeup.
- Fashion and Photography
- The fashion and photography industry can collaborate with makeup artists to showcase artistic makeup looks in magazine editorials and fashion campaigns.
- Haircare
- The haircare industry can create hairstyles that complement and enhance the overall artistic makeup looks, making them cohesive and visually striking.
