Cozzee Coffee is a brand that is committed to supporting global causes through the act of producing and selling delicious coffee. For each of the seven unique types of coffee there is a global charity or cause that is connected to it. When a product is purchased from Cozzee Coffee, the supported cause will receive a donation.
In order to create a visibly appealing brand to attract consumers, Caava Designs created packages and labels using vibrantly bold and simple designs. Each bag of coffee is packaged in a playfully bright color, which represents a different cause. For example the green bags represent food and farming, while the yellow bags represent shoes and shirts.
The company seeks to provide great tasting coffee while simultaneously supporting global causes.