One of the most highly publicized features of the new iPhone X is its advanced facial mapping system, and though the phone has only been available to the public for a few days, Warby Parker's app, 'Glasses by Warby Parker', has already found a way to make use of the technology. The app recommends glasses based on the shape of users' faces as analyzed through the iPhone X's facial mapping system.
The face-mapping feature comes stock on the device as a method for unlocking one's phone, but Apple hasn't limited the technology to that function alone. Warby Parker's use of the facial mapping is a clever way to help consumers feel as though the glasses brand is catering to their own specific needs.
What's Driving This Trend
- Facial Mapping System
- Innovative facial mapping features can be used to customize and recommend products.
- Augmented Reality
- Augmented reality apps can make product recommendations based on user preferences and features.
- Personalized Marketing
- Facial analysis technology can provide a unique and personalized marketing experience for consumers.
Who This Affects Most
- Eyewear
- Eyewear companies can utilize facial mapping technology to recommend custom-fit glasses.
- Retail
- Retailers can use augmented reality technology to customize product recommendations based on customer features and preferences.
- Marketing
- Marketing and advertising companies can use facial analysis technology to provide a unique and personalized experience for consumers.
