'Glasses by Warby Parker' Uses New Technology in the iPhone X

 - Nov 8, 2017
References: itunes.apple & theverge
One of the most highly publicized features of the new iPhone X is its advanced facial mapping system, and though the phone has only been available to the public for a few days, Warby Parker's app, 'Glasses by Warby Parker', has already found a way to make use of the technology. The app recommends glasses based on the shape of users' faces as analyzed through the iPhone X's facial mapping system.

The face-mapping feature comes stock on the device as a method for unlocking one's phone, but Apple hasn't limited the technology to that function alone. Warby Parker's use of the facial mapping is a clever way to help consumers feel as though the glasses brand is catering to their own specific needs.