The Girlfriend Collective FLOAT material has been years in the making and it offers features of standard compression garments fused with the brand's LITE material. Fans fell in love with the brand's LITE material for its lightweight, flexible, soft and stretchy qualities, and this makes its newest material innovation even better. FLOAT is said to be sturdy and comfortable, as well as lightweight and airy to move in.
The five-piece collection includes bras, bike shorts, leggings and more that are ultra-smooth and soft. Fans with an eye for nostalgic style will appreciate that the FLOAT Juliet Bralette boasts 90s-inspired straps, while those who appreciate more full-coverage styles will gravitate towards designs like the high-rise leggings and the Lola Bra.
Image Credit: Girlfriend Collective
What's Driving This Trend
- Ultra-lightweight Athleisure
- The Girlfriend Collective FLOAT material offers a lightweight and airy option for athleisure wear, disrupting the traditional heavy and restrictive garments.
- Compression Innovation
- The fusion of standard compression features with the brand's LITE material in the FLOAT collection presents an opportunity for disruptive innovations in compression wear.
- Nostalgic Style Revival
- The 90s-inspired design elements in the FLOAT collection, such as the Juliet Bralette's straps, open doors for disruptive innovation in reviving nostalgic fashion trends.
Who This Affects Most
- Athleisure
- The Girlfriend Collective FLOAT collection disrupts the athleisure industry with its ultra-lightweight and comfortable garments, appealing to consumers seeking functional and stylish activewear.
- Compression Wear
- The FLOAT material's fusion of compression features and softness creates opportunities for innovative disruptions in the compression wear industry, delivering both performance and comfort.
- Fashion
- The FLOAT collection's combination of nostalgia and modern comfort presents disruptive innovation opportunities within the fashion industry, catering to consumers who value both style and functionality.
