In collaboration with Pops, which makes premium popsicles for adults, Gordon’s launched gin popsicles. These refreshing gin-infused popsicles are made with a simple, natural Gin & Lime flavor and only boast 0.5% ABV.
These Pops are sold in sets of two that are perfect for sharing and can be found in Tesco stores, offering a fun and nostalgic way for adult consumers to cool themselves off in the heat of a hot summer day.
Some of the other popsicles that are produced by Pops include Champagne, Bellini and Martini ice lollies. According to Pops co-founder James Rae, "The adult ice lolly frozen sub-category saw growth of 17.1% last year" and it continues to disrupt the frozen aisle with its innovative refreshments.
What's Driving This Trend
- Gin-infused Popsicles
- The rise of gin-infused popsicles presents an opportunity for innovative alcohol-infused frozen treats.
- Low-abv Treats
- The popularity of low-ABV treats like Gordon's Gin Popsicles indicates a trend towards healthier and more moderate drinking options.
- Adult Ice Lollies
- The growth of the adult ice lolly frozen sub-category suggests the potential for further creative and sophisticated frozen treats for adults.
Who This Affects Most
- Alcohol Industry
- The gin-infused popsicles highlight the potential for innovative and unique alcohol products that cater to consumer preferences for convenience and novelty.
- Frozen Dessert Industry
- The success of Pops and their range of adult ice lollies demonstrates the demand for high-quality frozen treats with adult flavor profiles.
- Retail Industry
- The growth of the adult ice lolly sub-category presents an opportunity for retailers to expand their frozen dessert offerings and cater to adult consumers looking for unique and nostalgic products.
