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The Gillette Proglide Vies for the Guiness World Record for Smallest Ad Ever

To promote the new Gillette Proglide blades, the ad agency CLM BBDO France came up with an ad that is now a contender for the Guinness Book of World Records. The ad is placed on a strand of hair, making it the smallest advertisement ever made.

To actually see what’s written on the Gillette Proglide hair, viewers need a microscope to read the fine print. Since all consumers do not carry microscopes around on a daily basis, the images were blown up and used for publicity. The hairs were then placed in men’s bathroom airports with a QR code so that people could obtain more content of these small creations. Gillette Proglide does an excellent job at making a record with this publicity stunt.