To promote the new Gillette Proglide blades, the ad agency CLM BBDO France came up with an ad that is now a contender for the Guinness Book of World Records. The ad is placed on a strand of hair, making it the smallest advertisement ever made.
To actually see what’s written on the Gillette Proglide hair, viewers need a microscope to read the fine print. Since all consumers do not carry microscopes around on a daily basis, the images were blown up and used for publicity. The hairs were then placed in men’s bathroom airports with a QR code so that people could obtain more content of these small creations. Gillette Proglide does an excellent job at making a record with this publicity stunt.
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