Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

My Last Rolo

 - Feb 2, 2008   Updated: Jul 5 2011
References: prezzybox &
Valentine's Day is a special day; a day where lovers can celebrate their boundless love for one another... and buy each other expensive, useless gifts. Take this one for instance: My Last Rolo. This is a sterling silver keepsake in the shape and exact dimensions of a Rolo, the chocolate-covered caramel candy. Could this catch on? Will other types of candies start being offered in gold or platinum?

Implications - The distinction between want and need is unclear to many people in modern consumer culture. Companies and advertisers know just how to make products appear necessary to the lives of consumers. Consumers will happily invest in products that they don't need when they are marketed and packaged effectively.