Burger King Launched the 'Ghost Whopper' Just in Time for Halloween
Grace Mahas — October 21, 2019 — Marketing
References: burgerking & qsrmagazine
In anticipation of Halloween, Burger King has unveiled the limited-edition 'Ghost Whopper' that features "¼ lb of savory flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a White Cheddar Cheese flavored, white sesame seed bun."
To launch the new Ghost Whopper, Burger partnered with Riz Mirza, a psychic medium to perform a "spirit taste test" in its kick-off campaign. The Mirza channels spirits to taste test the Ghost Whopper and feel the unusual energy from the burger. During the paranormal taste testing, the spirts declare that the burger "is filth" and fling it across the room, however, the commercial states the Ghost Whopper was "approved by 11 out of 10 people."
The Ghost Whopper will only be available at 10 restaurants starting on October 24th.
To launch the new Ghost Whopper, Burger partnered with Riz Mirza, a psychic medium to perform a "spirit taste test" in its kick-off campaign. The Mirza channels spirits to taste test the Ghost Whopper and feel the unusual energy from the burger. During the paranormal taste testing, the spirts declare that the burger "is filth" and fling it across the room, however, the commercial states the Ghost Whopper was "approved by 11 out of 10 people."
The Ghost Whopper will only be available at 10 restaurants starting on October 24th.
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