Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Commercial for Hornbach Speaks to DIY's Sense of Accomplishment

 - Oct 18, 2016
References: vimeo & adweek
Hornbach, a German home improvement company, created a humorous commercial with the help of Heimat, an ad agency.

In order to make clear the need that many have for its services, the German home improvement company focused on a man who adamantly believes that he's able to compete a complicated home project on his own. He begins in his own backyard, where he attempts to dig a pond into his yard, however he's quickly transported to a sunny mountain, where he walks in the buff with confidence.

As he takes the first swing into the ground, he takes a fall down a steep hill, scraping against grass, rocks, wood in a painful manner and finally falls into a muddy pond at the end of it all -- with his smile never faltering.