This industrial pop-up store for brand Gentle Monster in Seoul, South Korea is a stunning structure composed almost entirely of steel, despite its unassuming exterior. Designed by firm Artefacts, the 'Work in Progress' pop-up features a facade made up of mismatched window shutters that make the shopper imagine a less futuristic interior before they enter.
The memorable Gentle Monster pop-up showcases a variety of the brand's optical collection and serves as a great demonstration in eyewear merchandising. The steel interior walls have a number of pipes installed to it that make up the basis for the shelving on which the glasses are displayed.
As direct-to-consumer eyewear brands like Warby Parker create a more streamlined shopping experience, traditional eyewear retailers are being forced to up their in-store presence in order to remain competitive.
Industrial All-Steel Pop-up Shops
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