Quirky 90s-Print Kicks

The Generic Surplus Borstal Shoe is Born From Southern California

The Generic Surplus Borstal shoe is the latest release from the brand’s collaboration with LA artist Steve Harrington. The shoe comes in three different colors: orange, blue and white. Each of these is printed with a pattern that looks like a mix of tribal print and the opening graphics from ‘Saved By the Bell.’ It's a fun and unique pattern that is still wearable.

The Generic Surplus Borstal shoe also features a tonal suede patch at the back of the shoe. The insole of the shoe is printed with some graphics too, because you want your shoes to look good even when they are not on your feet.

The shoes are available in the Generic Surplus online store and in retail stores now.

90s-inspired Prints
Opportunity to introduce more fun and unique retro-inspired patterns into fashion footwear lines.
Collaborations with Artists
Opportunity to leverage talented artists to create new and exciting designs for footwear collections.
Customizable Insoles
Opportunity to offer customers a way to add personalization and uniqueness to their footwear through customizable insoles designs.

Who This Affects Most

Footwear
The footwear industry can take advantage of incorporating more retro-inspired prints and collaborating with artists to create fresh and exciting collections.
Art
Artists can collaborate with footwear brands to showcase their work in a unique medium, inspiring new ways to merge art and fashion.
Technology
Opportunity for technology companies to develop innovative techniques to personalize and print unique insoles for footwear customization.
SCORE
4.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 59%
Freshness 8%