New York-based creative Tom Sachs continues to grow his partnership with Nike with the brand new NikeCraft General Purpose shoe. The silhouette is described to be an “ordinary shoe for extraordinary people” and speaks about the collaboration with Nike, stating “I got involved with Nike in the beginning because we wanted to make a sculpture that everyone could wear. It’s a tool for everyday life; it’s democratic.”
The shoe has a three-piece molded cup sole unit and signature donning straps along with a microfiber collar. It also has a breathable knit material complete with a simplistic off-white hue at the upper. It is then detailed with blue accents at the pull tabs and rests on top of a gym midsole.
Image Credit: Tom Sachs
What Makes This Trend Stand Out
- Breathable Molded Footwear
- Opportunity for the development of eco-friendly, breathable footwear with molded cup sole unit.
- Nikecraft Collaboration
- Potential for more collaborations between artists and footwear brands for limited edition releases.
- General Purpose Shoes
- A new wave of everyday utility footwear that incorporates both form and function for all-day wear.
Sectors Adopting This
- Footwear Manufacturing
- The demand for eco-friendly and general purpose shoes opens up opportunities for footwear manufacturers to create innovative products.
- Fashion
- Art and fashion industries can collaborate to create unique, limited edition collections of everyday wear with functional changes.
- Sportswear
- Sportswear companies can explore innovative ways to integrate form and function into their products to create the next wave of general-purpose footwear.
