GENDR Cosmetics is an all-inclusive luxury beauty brand that makes gender-neutral products for the eyes, face and lips. The brand's range currently includes a climate-adaptive foundation for all skin colors and eyeshadow palettes in shades from neutral to neon. There's also a skin-caring organic lipstick that's enriched with the benefits of antioxidant-packed jojoba, avocado and coconut oils. Created to support consumers of all races and genders, the product range also includes affordable essentials like brow pencils, lip liners, eyelashes and makeup brushes.
New product drops from the brand are planned seasonally and GENDR Cosmetics' N'Kele McNeil says, "As we step into 2022, we think it is the perfect time to launch GENDR which is really just focused on giving people the tools to be their most authentic selves."
Why This Trend Is Growing
- Gender-neutral Beauty
- The trend of creating beauty and personal care products that cater to individuals of all genders
- Clean Beauty
- The trend of creating beauty products that are free from toxic ingredients and are eco-friendly
- Climate-adaptive Cosmetics
- The trend of creating beauty products that are designed to adapt to different weather conditions and skin types
Industries Being Reshaped
- Beauty and Personal Care
- The beauty and personal care industry can develop new product lines that cater to the needs of individuals from a diverse range of cultural and gender backgrounds
- Eco-friendly Products
- The eco-friendly industry can develop innovative solutions for packaging and manufacturing of beauty products to promote sustainability
- Technology Industry
- Technology companies can develop and introduce new tools and software that enhance the shopping experience of consumers, enabling them to shop for products that cater to their individual needs
