atmos & ASICS' Joint Gel-Lyte 3 Sneakers Boast Heavy Graphics
References: 43einhalb & highsnobiety
Tokyo-based label atmos works in conjunction with footwear brand ASICS on a collaborative 'Gel-Lyte 3' sneakers for the season. The joint footwear model is complete in a special all-over design pattern that represents the world map. The main design inspiration is drawn from the macro-perspective of the globe, giving it the colorway name of 'World Map.' The Gel-Lyte 3 World Map sneakers are constructed from premium leather over the uppers before it is heavily printed with the world map entirely.
The color palette mainly highlights hues of light blue as the foundation, representing the oceans. There are also hits of green, beige, black, and pink, recalling the different lands and contrasting details. The lacing system takes on a patterning rope aesthetics and the entire silhouette rests atop of a rubber tooling system.
The color palette mainly highlights hues of light blue as the foundation, representing the oceans. There are also hits of green, beige, black, and pink, recalling the different lands and contrasting details. The lacing system takes on a patterning rope aesthetics and the entire silhouette rests atop of a rubber tooling system.
Trend Themes
1. Collaborative Sneaker Designs - The collaborative 'Gel-Lyte 3' sneakers by atmos and ASICS demonstrate the trend of fashion brands partnering to create unique footwear designs.
2. Graphic Print Shoes - The all-over world map design on the Gel-Lyte 3 sneakers reflects the trend of graphic prints in footwear, providing opportunities for bold and visually appealing shoe designs.
3. Macro-inspired Colorways - The use of light blue, green, beige, black, and pink in the World Map sneakers showcases the trend of drawing color inspiration from macro-perspectives, opening up possibilities for unique and eye-catching color combinations.
Industry Implications
1. Fashion - The fashion industry can explore more collaborations between brands to create innovative footwear designs that combine unique aesthetics.
2. Footwear - The footwear industry can capitalize on the trend of graphic prints by incorporating visually striking patterns and designs on their products.
3. Textile Printing - The textile printing industry can take advantage of the trend of macro-inspired prints by offering customized printing services for fashion and footwear brands, allowing them to create distinct visual designs on their products.
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