Python-Inspired Lifestyle Sneakers

atmos and ASICS SportsStyle Deliver the Python Pack

atmos Tokyo continues to work in collaboration with ASICS SportStyle on a new set of the Python pack. It highlights the signature GEL-LYTE III OG sneaker model as the base foundation of the new designs. The two sneakers in the pack are detailed with a python texture along the signature ASICS stripes that are seen on top of the suede material upper.

The white option starts with an off-white tonal suede base and then is detailed with white leather on top -- all of this sits on an off-white tonal sole unit. The black colorway follows with a triple back scheme and is accented with the contrasting neon green on the lateral toe section of the shoe. It is set to launch on September 23rd.

Image Credit: atmos Tokyo

Python-texured Sneakers
The integration of python texture in ASICS SportStyle sneakers offers disruptive innovation opportunities to the sneaker industry
Collaboration Sneaker Packs
The trend of major sportswear brands collaborating with sneaker boutiques for special sneaker packs is a disruptive innovation in the fashion industry
Off-white Tonal Sneaker Design
The trend of using off-white tonal color schemes in sneaker designs offers disruptive innovation opportunities to the fashion industry

Sectors Adopting This

Sportswear
The use of python-texture in ASICS SportStyle Sneakers offers disruptive innovation opportunities to sportswear industry.
Fashion
The trend of using off-white tonal color schemes and collaborations for special sneaker packs in fashion industry provides disruptive innovation opportunities
Sneaker Boutiques
The trend of collaborating major sportswear brands with sneaker boutiques to create special sneaker packs offers disruptive innovation opportunities to the sneaker boutique industry.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 14%
Freshness 14%