A.P.C. Joins ASICS on the New GEL-SONOMA 15-50 Shoe
References: highsnobiety
ASICS works in collaboration with fashion imprint A.P.C. on a new iteration of the GEL-SONOMA 15-50 sneaker model for the season. The shoes are complete with the standard silhouette and detailed with GORE-TEX materials to ensure that are prepared for the outdoors.
It comes in two bright tonal colorways that are freshly added by the fashion imprint along with the flagship colorway that fuses tones of blue, purple, and green for a darker look. The two additional palettes include a base of beige or black and then detailed with the same accents of blue to add a pop of contrast. Respective of the colorway, the midsole base also has the same tonal design -- t
Image Credit: A.P.C.
It comes in two bright tonal colorways that are freshly added by the fashion imprint along with the flagship colorway that fuses tones of blue, purple, and green for a darker look. The two additional palettes include a base of beige or black and then detailed with the same accents of blue to add a pop of contrast. Respective of the colorway, the midsole base also has the same tonal design -- t
Image Credit: A.P.C.
Trend Themes
1. Collaborative Sneaker Models - Fashion and athletic brands will collaborate more to create innovation in shoe design yielding better customer products.
2. GORE-TEX Outdoor Material Usage in Fashion - Brands will integrate outdoor materials into fashion design creating new possibilities for clothing and footwear.
3. Tonal Design for Products - Products in different industries will feature tonal design to diversify customer options and create new forms of artistic expression.
Industry Implications
1. Fashion - High-fashion and outdoor brands have a chance to innovate in clothing and footwear by collaborating for the functional and creative elements.
2. Athletic Apparel - Brands can benefit from collaborations for athletic wear and outdoor gear by infusing design and function for enhanced customer products.
3. Outdoor Gear - Fashion brands can integrate industry-specific high performing materials resulting in fashion and function for outdoor gear products.
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