What do you get if you combine Star Wars with the sport that is known as bowling? The answer would be the geeky sports equipment.
Other geeky sports equipment that involves customized airbrushing of bowling balls includes Scooby-Do ball, Sponge-Bob Square Pants and Neil Armstrong.
While most of these customized bowling balls could be categorized as geeky, I think that the skull bowling ball is pretty badass.
Implications - Crossover appeal is very important when trying to introduce new concepts to consumers. By combining ideas that are familiar and foreign to them at the same time, such as bowling with Star Wars, consumers are more readily willing to accept products and services simply because of the pre-existing bond they have with one of the concepts.
13 Bowling Innovations
Rockstar Sports Games