The Garanti Mortgage Campaign by Ad Agency Daniska

 - Nov 6, 2010
References: adsoftheworld & adsoftheworld
The Garanti Mortgage campaign by Turkish ad agency Daniska is a series of odd advertisements that replace a face with a house. The images may be macabre, but they represent a deep, sentimental tagline that reads "You dream, we finance."

With the "house head" as the chosen image for such an emotional copy emphasizes the importance of a home to an individual. Essentially, the Garanti Mortgage campaign is a success because it evokes instant emotion while pulling a viewer in with an odd image.