With March Madness in full swing, the growing cookie brand Crumbl is looking to give sports fans a tasty way to cheer on their favorite teams by launching new Game Day Catering Bundles.
The new Game Day Catering Bundles are an offshoot of Crumbl's recently launched Custom Cookie Game Day Library. As part of the new catering option, fans have a chance to choose from two different cookie base options and 27 different frosting options so they can craft a cookie that perfectly represents their team's colors.
Though availability of the new Game Day Catering Bundles varies by store, the good news is that this new option is not a promotion, it's a permanent menu addition. This means fans can always count on Crumbl for their next Game Day get-together.
Image Credit: Crumbl
What's Driving This Trend
- Customized Game Day Treats
- Opportunity for brands to offer customizable food options for sports events.
- Permanent Catering Menus
- Potential for businesses to introduce permanent menu additions for special events like game days.
- Personalized Color Choices
- Room for companies to allow customers to choose custom colors for their food products.
Who This Affects Most
- Food and Beverage Industry
- Potential for food businesses to cater to sports fans with customizable catering options.
- Event Planning and Catering
- Opportunity for catering companies to expand their services for game day events.
- Sports Merchandise Industry
- Room for merchandise companies to create products that allow fans to showcase their team colors.
