Caviar is a brand that focuses on phone customization in many luxurious ways, so when the brand turned a Galaxy S7 smartphone into a Russian culture device it came as a logical release.
The Samsun Supremo Putin smartphone is covered in gold or white gold and can even be encrusted with rubies, if desired. While this luxurious model features the face of Vladimir Putin, there is also the Samsung Ornamento that features a traditional Khokhloma painting for those who are more art-oriented.
The various models of luxurious Galaxy S7 smartphones range in price from $2,250 on the low end, to $27,100 on the top end. There have been other similar releases that feature the face of Russian president Vladimir Putin so, while they might seem strange, there is clearly a steady demand.