While Pumpkin Spice Latte season may be drawing near, Starbucks Brazil is continuing to pump out innovative summer treats like it's new Galaxy Frappuccino. With its delicious flavor swirls and colorful toppings, the drink is truly out of this world.
The new Galaxy Frappuccino is a crème-based drink developed by Starbucks Brazil's innovation team. The drink is described as cotton candy flavor with grape "cosmic dust," topped with whipped cream and pink and blue glitter. When customer swirl the contents inside, it creates an “ultra-violet galaxy look" that is very Instagram-friendly.
Of course, those in North America will have to take a trip in order to get their hands on the exclusive treat as the Galaxy Frappuccino is only available August 22 through August 26 in select Latin America and Caribbean countries.
Image Credit: <i> @starbucksbrasil.</i>
What's Driving This Trend
- Crème-based Drinks
- There is an opportunity for creating new and unique flavor combinations and textures in crème-based drinks.
- Colorful Toppings
- Incorporating eye-catching and Instagram-worthy toppings can enhance the visual appeal and marketability of drinks.
- Limited-time Specials
- Creating exclusive and time-limited menu items can generate excitement and drive customer traffic.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore innovative approaches to flavor combinations and visual presentation in drinks.
- Social Media/marketing
- Crafting visually appealing and shareable drinks can generate buzz and increase engagement on social media platforms.
- Hospitality/tourism
- Creating limited-time exclusive menu items can attract customers to specific locations and drive tourism and foot traffic.
