Purveyors of the aesthetically pleasing futuristic retail space, Masquespacio applies its unique approach to design to a new brick-and-mortar establishment. Commissioned by RUBIO, which is an educational publishing house with over 60 years of history, Masquespacio does what it does best — creates and curates immersively whimsical environments that set apart businesses in the market. The case of RUBIO is no different.
The futuristic retail space that Masquespacio designed consists of a number of different environments, each enticing consumers to explore and interact. To add a personable character, the creative firm drew inspiration from RUBIO's history and reinterpret it with a plethora of colors, materials, and motifs that juxtapose themselves to one another in unique and agreeable ways. For example, the white square tiles are intended to evoke blank paper — "something you'd find in RUBIO's workbooks."