The Drum, a future-facing marketing platform, recently joined forces with Spotify to launch a special three-part podcast series, dubbed the 'Future of Audio.' The series will be moderated by Charlotte McEleny, the Drum Asia editor, and will feature prominent thinkers in the industry including Vanessa Goh, creative strategist lead, SEA from Spotify alongside VJ Anand, head of creative, APAC at VaynerMedia.
The Future of Audio will cover different aspects of the "audio world" including "the science of sound, why sound is a powerful influencer, the science behind the receptiveness to sound." In addition, the podcast will discuss the role of context and data for effective ads since "audio and music [is] with us all the time and on-demand."
Individuals can check out the Future of Audio podcast through the Spotify app.
Image Credit: The Drum
The Drum and Spotify Launched a Podcast Series on the Future of Audio
Grace Mahas — December 16, 2020 — Marketing
References: open.spotify & thedrum