Some of the most sought-after Funko Pop! collectibles are based on characters from TV shows, books and movies, and a few brand mascots are also available to purchase as Pop! Ad Icons, including Charlie the Tuna from StarKist Co. The tuna brand's own Funko Pop! vinyl figurine is available for a limited time, representing a brand ambassador that has been spreading StarKist's message for decades.
Some of the other Pop! Ad Icons that are available in this series include the iconic Coca-Cola polar bears, Smokey the Bear and Count Chocula.
Beyond having their renowned mascots appear in commercials, brands are launching commemorative collectibles to connect with consumers, inspire nostalgia and share keepsakes that have the potential to outlast their regular offerings in the home.
Image Credit: StarKist Co.
What Makes This Trend Stand Out
- Brand Mascot Collectibles
- Brands are creating collectibles of their brand mascots to connect with consumers and inspire nostalgia, providing an opportunity for limited edition merchandise sales.
- Nostalgia Marketing
- Brands are leveraging nostalgia to create emotional connections with consumers through the release of commemorative collectibles, offering opportunities to tap into consumer's sentimental attachment to their favorite brands.
- Limited Edition Merchandise
- Brands are offering limited edition merchandise, such as Funko Pop! vinyl figurines, to create exclusivity and drive consumer demand, leading to potential sales growth.
Sectors Adopting This
- Food and Beverage
- Food and beverage brands, like StarKist Co., can release collectibles of their brand mascots to engage with consumers and generate additional revenue streams through limited edition merchandise sales.
- Entertainment and Media
- Entertainment and media companies can leverage nostalgia marketing by creating commemorative collectibles of beloved characters from TV shows, movies, and books, providing fans with an opportunity to relive their favorite moments.
- Retail and Consumer Goods
- Retailers and consumer goods companies can explore limited edition merchandise offerings, such as Funko Pop! vinyl figurines, to create buzz and stimulate consumer interest, potentially driving foot traffic and sales.
